Pisa - Italy
“Over 50 years of history require us to safeguard our artistic heritage, our traditions, our secrets, our knowledge so that they are transmitted to future generations.”
Toncelli pursues its history creating unique and inimitable products. The continuous search for exclusive materials has actually created the difference and led the way forward. Hence the choice of Italian Manufacturing as identity of the factory: “the work of man”.
The quality of Toncelli lays in continuous processes that transform the material and make it a unique piece thanks to their craftmanship. Giving life to the materials identifies the idea of making the product. “We do not use the materials but we forge them in our own image and likeness. Each kitchen has a unique and unrepeatable history”.
From the great Italian cabinetmaking tradition to contemporary “sartorial” kitchens: a path, that of Toncelli, which began in the early 60s, in the heart of Tuscany wooden handicraft and is now moving towards the future with professional skills renewed by technology. The secret, both roots and projection of the company soul, has not changed: keep its identity. Established by brothers Fernando, Aldo and Vasco, today the firm is run by the younger generation, Lorenzo Toncelli is the General and Sales manager (and Tommaso Toncelli is the Artistic Manager). The Tuscan firm is an example of family business able to evolve without alter its nature, in fact able to invest on its individuality, produced by the ability to create a personalized product through scrupulous care and love for the details, in a very Italian match of personalization, care and style. In one word, Toncelli’s identity is value. Today, cabinetmaking tradition is supported by the internal production flow control, the firm has moved on to industrial processes, looking attentively towards foreign trades. Toncelli’s stylistic calling itself, projected in a medium to high level market, has developed in a product which makes use of innovative technical and structural solutions. From Kaleidos’ idea of “a kitchen for everyone”, which already in 1983 (revised in 1990) suggested a unit programme arranging endless composite and design solutions, to the cohesion of design and production technology of Credenza, which in 1991 introduced the cherry wood finish and for the first time used gas pistons in a kitchen. This last project, re-elaborated in 2005, relaunches the value of Toncelli’s kitchen, of a typically Italian luxury with refined details which involve precious materials and unique finishes. The idea of a contemporary classic is from the firm’s genetic heritage which interprets the living space as a real “space kitchenization” finding and ideal and never seen before synthesis of tradition and professional skills in Nanti’a, Eurocina 2004. Or else, as proposed at Eurocina 2004, in the latest Essential, where the outcomes of domotic and safety research have been applied to a number of original “touch house” solutions. Lorenzo Toncelli feels that production dynamism is also commercial dynamism and a firm must be ahead of time and able to forecast changes. Toncelli bothers, third generation Pisan, are artisans and masters of art and production, they are visionary and planners, with a calling for timeless beauty.
Progetto50 - Wine tower
At Eurocina 2010 they celebrated the first 50 years of their firm. They find in their past the roots of an art, that of cabinetmaking, which joins artisan’s precision and discipline to the artist’s inspiration and calling. In Progetto50, one can appreciate an essential and modern design, in warm local products such as wood sawn by hand with scored impression and the finished leather sawn by hand by the master saddler joined to the austerity of marble and lacquering; futuristic components such as the exclusive cement mousse and finally special pieces of furniture which give to the cabinetmaking tradition a contemporary version. If Progetto50 is the result of past technology renewed and bought into the present, Prisma at Eurocina 2012 is technology ahead of time. The new hi-tech kitchen. Minimal design matrix of Toncelli’s house gives birth to an essential, contemporary and dynamic language integrated with exclusive and revolutionary technologies. Prisma is bound to immediately become a timeless classic. New design solution and prismatic compositions. Nowadays, Toncelli Cucine is a dynamic business, able to satisfy each customer needs, with a second to none quality, unique and both tailored and advanced products. In order to achieve that, Toncelli looks at their past experience but also invest in R&D and in the commitment to bring to the kitchen world advanced experimented solutions, first tested in other fields.