Targa Italia

Milano - Italy

During its ten years' activity Targa Italia has developed a research centered on proposals of furnishings and ambience for living and working. Its activity carefully considers the stimulus coming from the design and art worlds as well as from the evolution of living. Along this course they have used the production mechanisms in a peculiar way: they started from their experience as designers. A way of producing where the search for rigour and quality does not refrain from going along new routes, from looking for innovatory technologies and materials.

The result aims at being a collection of straightforward products having however an impressive image at the sametime. The design vigour and the material vitality do not lose theire appeal in the slowness of decisional and productive processes, but give birth to a series of products revealing the immediacy and freshness of the original idea, of the early intuition, as well as the power of spurring and anticipating conventional and use solvings. Designers such as Piero Esposito, Stefano Fera, David Gosker, Massimo Mariani, Telly Muraglia, Francesco Pascali, Peter van Lier and photographers such as Famiglia 38, Claudio Navone, Matteo Piazza, Giorgio Possenti, Francesca Sancassani, Miro Zagnoli, Gionata Xerra contributed and still do, to this work.

Targa Italia have developed its work on the exposition and sale manners, on a product mix, on initiatives complementary to selling and synergic with the point of sale capacities by taking into due account the themes and stimuluses coming from distribution and thanks to a direct and constant check made possible by the opening of Milan showroom. In our proposal this property and this work represent a further added value, also under a planning a point of view : we propose communication instruments, cultural initiatives directed to the vitality of our point of sale, manifestations and shows on subjects close to the themes of living.

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