Milano - Italy
Internoitaliano is a system for the production of designer furnishings inspired by the Italian way of living, created by Giulio Iacchetti. At the heart of Internoitaliano is a production system constituted by a network of workshops and manufacturing companies that embody the excellence in the Italian ability to create top-quality products. Internoitaliano, therefore, is truly a “fabbrica diffusa”, a factory network. Internoitaliano objects enjoy a special status: they are happy objects, fruit of a 50/50 joint effort between the designer who designed them and the craftsman who lovingly made them. Each object is, in itself, autonomous and versatile, able to take its place in a variety of settings as they evolve over time, little by little, affecting a household’s main rooms and garden. The names for all of Internoitaliano’s objects are a tribute to minor Italians towns and villages, those that are rarely celebrated, but nonetheless are just as real and representative of a suffused and authentic national identity, except for a few items that were recovered from that rather large archive of “out of production” but that are still current and representative objects.
Leonardo Sonnoli and Irene Bacchi‘s visual identity project for Internoitaliano is a tale of collage. Objects, history, quality and “Italianness” live together in a metaphysical space, absolute, white, determined only by a thin line that deliberately avoids refering to a pre-determined lifestyle. Objects accompanied by fragments, part of our domestic landscape, in other words things that “we always see but rarely look at” as a master of Italian graphic design, Michele Provinciali, said. The logo – two words run together but respectively upside down, so it can read in any location in space – is further testimony that underscores a decisive desire for freedom, embodied not only by the objects, but by the entire philosophy of Internoitaliano.
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